DocsResearch

Viral videos

Find saved videos that performed far above their own channel’s usual level, and check the comparison behind every ratio.

Applies to: Desktop 0.1 · Extension 0.1

Real screenshot of the appScreenshot of Viral videos

How the outlier ratio works

The Outlier ratio compares a video’s views with the median views of other videos from the same channel and the same format. A value such as 3× means three times that channel’s usual level. The comparison needs at least 8 other comparable videos; with fewer, the card says “Insufficient evidence” instead of showing a number.

Use the screen

  1. Apply the research filters (language, format, minimum observed views, publication window) to focus the list.
  2. Read each card: Views, Outlier ratio and Comparable sample.
  3. Click “Inspect evidence” to see the source, observation time and the median used.
  4. Click Save to keep a video in your Swipefile.

What to look at

  • The size of the comparable sample and when it was observed.
  • Video age: an older video has had more time to collect views.
  • Abbreviated titles and missing fields that may affect the comparison.
Look for angles, not copiesAn outlier tells you a topic or angle may be worth testing. Study why it worked, then make your own original version.